EuroTier is the world’s leading trade fair for professional animal farming and livestock management. The event takes place in Hannover and is organised by the DLG. The next edition will be held 10–13 November 2026 at the Hannover Exhibition Centre.
EuroTier brings together the global livestock industry in one place. Previous editions have attracted around 120,000 professional visitors from more than 140 countries and over 2,200 exhibitors across approximately 250,000–280,000 m² of exhibition space.
This makes the event one of the most important meeting points for companies working with agricultural technology, livestock equipment, feeding systems and modern farming solutions.
For exhibitors, EuroTier offers a unique opportunity to meet farmers, buyers, distributors and decision-makers from across the global agricultural industry, all actively looking for new technologies and solutions for their production.
With more than 2,000 companies exhibiting across multiple halls in Hannover, standing out is essential. Visitors move quickly through the exhibition halls, and the stands that clearly capture attention are often the ones that attract the most traffic.
For companies exhibiting large agricultural machinery and technical equipment, the products themselves often dominate the stand. This can be a great advantage – but it also requires thoughtful presentation to achieve maximum impact.
To create visibility around machine-focused stands, it is important to work with:
At a fair like EuroTier, it is not just about displaying machines – it is about presenting them in a way that attracts attention and clearly communicates the value of your solution.
For companies with smaller stands located among many other exhibitors, the challenge is different. In these areas, many stands can look similar, making it harder to stand out.
This is where a strong visual highlight – an “eyecatcher” – becomes essential.
An eyecatcher could be:
When space is limited, the key is to create one strong focal point that clearly communicates what your company does and helps visitors remember you after the event.
At an exhibition of this scale, your stand becomes the company’s most important marketing and sales platform. A well-designed stand can make the difference between simply being present – and actually generating new contacts and business opportunities.
A professional exhibition stand can:
We help companies design and build exhibition stands for EuroTier, ensuring maximum visibility and the right setting for productive conversations with customers and partners.
Our services include:
Our goal is to create a stand that not only looks impressive, but also attracts visitors and supports your sales and marketing efforts during the exhibition.
If you are also exhibiting at Agromek in Herning, we can of course support you there as well.
Agromek is Northern Europe’s largest agricultural trade fair and is held every two years in Herning, attracting tens of thousands of visitors and hundreds of exhibitors from across the industry.
Because EuroTier and Agromek both operate within the same agricultural sector, there can be strong advantages in planning stand solutions for both events together.
This can create both financial and time-saving synergies, since design concepts, materials and visual elements can often be reused or adapted from one event to another.