Lely

Large exhibition stands with heavy installations require special attention to design, function, and logistics. For Lely, we have over the years developed and built stands that successfully combine advanced agricultural technology with an open, inviting, and intuitive exhibition environment.

Long-Term Partnership

We have had the pleasure of building stands for Lely for many years, primarily at Elmia Lantbruk in Sweden and Agromek in Denmark. The partnership is based on mutual trust and a deep understanding of Lely’s products, brand, and the specific requirements associated with large, technically complex exhibition installations.

The challenge has been (and continues to be) to create large, open exhibition stands that can accommodate Lely’s numerous and space-intensive machines — including robotics, automated systems, and suspended elements — without the stand feeling heavy or enclosed.

The stands serve as a professional showcase for advanced technology while also providing a setting for dialogue, advice, and relationship building with exhibition visitors.

The Solution

The solution is based on a clear and consistent architectural concept where function and atmosphere go hand in hand:

• Large machines are displayed with ample spacing and clear sightlines.

• An open layout ensures a natural flow through the stand.

• Wood flooring, light surfaces, and balanced lighting create clarity and calm.

• Meeting and lounge areas are integrated into the exhibition layout.

• Lely’s visual identity is present, yet used with restraint and balance.

Through deliberate zoning, product demonstrations, informal conversations, and focused meetings can take place side by side without interference.

The Result

The result is striking exhibition stands with a strong presence, yet at the same time welcoming and easy to navigate. Lely’s technology and solutions are presented in an environment that reflects the company’s values and fosters close dialogue with customers and partners.

At both Elmia Lantbruk and Agromek, the stands are perceived as comprehensive and cohesive environments where architecture, technology, and brand expression work together seamlessly — clearly communicating Lely’s position as a leader in automated dairy farming solutions.