Rasmus Jensen
We are currently focusing on how to plan your participation at Agromek 2026 so the fair becomes more than just four intense days in Herning. But good planning is only the first step. The real value is created when that strategy is translated into a physical experience that works in practice — for both visitors and employees.
For many companies, the challenge is not what they want to achieve at Agromek, but how that is clearly reflected in the exhibition stand.
When the Stand Becomes an Asset
A successful exhibition stand must be able to accomplish several things at once:
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communicate the company’s position and values clearly
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make complex products or solutions understandable
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create natural settings for dialogue, meetings, and relationships
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function effectively in a busy environment with many visitors
This requires design, functionality, and brand to be thought of together — not as separate elements, but as a single, integrated solution. Experience shows that the companies that succeed best at Agromek are those that see the stand as a working tool, not just a visual marker.
Case: Lely at Agromek
A specific example of this approach is Scanex’s long-term collaboration with Lely, including at Agromek in 2024.
Here, the task was not simply to build a stand, but to create a setting that could accommodate Lely’s advanced and technology-intensive solutions — without appearing closed or inaccessible. The result was a stand featuring:
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open zones that invited visitors in
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clear product storytelling that made the technology easy to engage with
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a well-considered balance between machinery, meeting areas, and flow
The stand functioned both as an exhibition space, a meeting place, and a brand experience — giving Lely a strong platform for dialogue with both existing and new customers at the fair.
Insigths That Point Towards Agromek 2026
The experience from Agromek 2024 clearly shows that success at a trade fair is not created by chance. It is, among other things, the result of early involvement of a partner.
For this reason, it makes sense to already start thinking ahead to Agromek 2026. Not necessarily to repeat what worked before — but to build on the experiences and raise the level even further.
For many companies, Agromek only becomes truly valuable when the fair is seen as part of a longer story — from strategy and design to execution, dialogue, and follow-up.
From Exhibition to Momentum
Agromek is still the most important meeting point for the agricultural industry in the Nordics. But the competition for attention is fierce. Therefore, success increasingly depends on who can translate their ambitions into an exhibition solution that can be seen, understood, and actively used.
The Lely case from 2024 is one example of how this can be done in practice — and a good starting point for those who already want to secure a strong and well-considered presence at Agromek 2026.
