Rasmus Jensen
For organisers of shared exhibition stands, the objective is not merely to create visibility – but to create cohesion, value for exhibitors and a clear collective narrative.
A shared stand only truly succeeds when it is perceived as one unified entity, while each participant still feels properly represented.
Below, we explore why shared exhibition stands work – and how the right partner can make the process significantly easier for organisers.
A Unified Brand - A Unified Export Message
The greatest strength of shared stands lies in their strategic signalling value.
When multiple companies are presented within one cohesive Danish area, a clear image is created of Denmark as innovative, trustworthy, sustainable and collaborative.
Visitors do not simply encounter one supplier – they experience an entire industry or value chain. This creates a far stronger branding effect than if companies were dispersed throughout the exhibition hall.
In practice, this means you are not only selling your own product. You are also communicating the story of Denmark as a leading nation.
The Organiser’s Trusted Partner
For many companies, trade fairs are logistically demanding. Within a shared stand, much of this complexity is managed centrally.
The lead organiser handles planning, coordination with the exhibition organiser, a consistent visual identity and practical solutions. At the same time, Scanex can manage the physical build in close collaboration with the organiser.
This allows the organiser to focus on what matters most: dialogue with all the exhibitors.
Design Developed for the Collective
An individual stand at an international trade fair represents a significant investment. A shared stand substantially reduces the risk. Companies share floor space costs, communal areas, meeting facilities, service functions as well as design and construction expenses.
Participation therefore becomes considerably more cost-effective than a standalone stand – without necessarily reducing visibility.
Scanex develops an overall design concept in collaboration with the lead organiser. The visual expression must work for everyone – but first and foremost strengthen the organiser’s identity.
Each exhibitor is integrated into the concept without disrupting the overall unity. The result is a stand that feels professional and cohesive rather than fragmented.
Logistics and Technical Management - Where Complexity Arises
For organisers, the most time-consuming aspects are often not the design itself, but the details behind it.
Shared stands require coordination of deliveries, technical orders, allocation of installations and documentation for the exhibition.
Electrical installations in particular present a classic challenge, as exhibitors often have varying power requirements and load demands.
We plan and dimension installations correctly from the outset to avoid issues during build-up and throughout the exhibition.
An Experienced Partner
Scanex works with shared exhibition stands and pavilions across industries and markets – both within and outside Europe.
This experience enables us to anticipate the needs of both organisers and exhibitors, ensuring a process where the organiser can focus on relationships, programme development and value creation – rather than operations and coordination.
For the organiser, this means a strong, cohesive visual identity, reduced project management demands and higher satisfaction among participants.
In short: a shared stand that works organisationally – not just visually. Individual exhibitors do not become less visible. They become visible within a stronger context.
